Chad

Author Archives: Chad

Selecting a Market: Who do you want to attract?




The right target market specific to your private practice. Not just anyone or everyone! Figure out how to avoid basic barriers in selecting the accurate audience. Key takeaways: Market: The person or group you are marketing your practice to. Media: Whether it is in your local newspaper, an email or on Facebook. Message: The copy […]

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Case Study – How TJ and Laura Doubled Their Practice in 7 Months




Tired of getting lackluster results from your marketing? I’ve talked about the difference between direct response marketing and branding and the case study below is a perfect illustration of the results you can get from one vs the other.   Key takeaways: TJ and Laura went from 200 patients/month to seeing 400 patients/month in less […]

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The Scientifically Proven Way to Increase Your Marketing ROI




You invested 5 years (if you’re my age)…7 years if you’re younger…or 4 years if you’re older…in earning your Bachelor’s, Master’s or Doctorate Degree in PT. And you likely picked up a Bachelor of Science degree as well. Throughout your PT career, you’ve read journals (Physical Therapy, JOSPT, JMMT)…you’ve invested time and money in continuing […]

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One Simple Trick to Boost Your Workshop Attendance by 23%




Do you want more patients with less effort? Work Smarter, Not Harder There are many things that can be done to boost workshop attendance, but, as the blog title hinted, we are going to take a couple secret doors on this journey. It’s true… one little change brought a 23% increase in workshop attendance for […]

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The Secret to Attracting More Patients While Working Less




Are you having trouble bringing in new patients? Do you want to solve that issue by working LESS than you are now? If so, then you need to get serious about automating your practice. “Automation” is a huge buzzword within private practice physical therapy right now and I think that there are some misunderstandings about it […]

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