Chad

Author Archives: Chad

Selecting Your Ideal Market: Why Geography Matters




Where should your private practice be located? Want to attract new patients via direct access? Where is your target market spending their time? Key Takeaways: Barriers that get in the way of your practice’s location Little research was done before choosing your location No discernment – we open our location more out of convenience EDDM […]

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  • Chad
  • a few days ago

Select a Market: How to Influence Your Payer Mix




Understanding Marketing is the BEST Way to take your private practice to the next level! Learn what your payer mix is and how to target them. Key Takeaways: Very common barrier – insurance claims being denied Do you feel powerless or restricted by offering certain companies to ensure referrals even if it is costing you […]

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Case Study – How TJ and Laura Doubled Their Practice in 7 Months




Tired of getting lackluster results from your marketing? I’ve talked about the difference between direct response marketing and branding and the case study below is a perfect illustration of the results you can get from one vs the other. Key takeaways: TJ and Laura went from 200 patients/month to seeing 400 patients/month in less than […]

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  • Chad
  • a few months ago

The Scientifically Proven Way to Increase Your Marketing ROI




You invested 5 years (if you’re my age)…7 years if you’re younger…or 4 years if you’re older…in earning your Bachelor’s, Master’s or Doctorate Degree in PT. And you likely picked up a Bachelor of Science degree as well. Throughout your PT career, you’ve read journals (Physical Therapy, JOSPT, JMMT)…you’ve invested time and money in continuing […]

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  • Chad
  • a few months ago
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