Chad, Author at Breakthrough Physical Therapy Marketing
Chad

Author Archives: Chad

POPTS and HOPTS: Are You Willing to Do What They’re NOT?

If you’ve been following Breakthrough for a while, you’ve probably heard me mention the PT Story. The PT Story comes from the time I spent with marketing legend Dan Kennedy. It’s meant, in broad strokes, to sum up the journey of a private practice owner. Here it is: You start out wanting to help people. […]

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  • Chad
  • a couple of weeks ago

Overcoming Overwhelm

I’ve had the opportunity to speak with a lot of private practice owners over the years. Owners who are working hard to grow their business and get more patients into their practice. And one topic that comes up a lot in these conversations is the frustration many owners experience when they try to get “everything” […]

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  • Chad
  • a couple of weeks ago

The Right Way to Incentivize Your Staff

While the idea of putting a carrot on a string (or a couple extra bucks) gets a bad rap, having something ahead of you to strive for can be a very powerful motivational tool. Plus, a good incentivization plan will reduce your risks as an owner while still giving your employees a chance to reap […]

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How to “Fool-Proof” Your Hiring Process

Welcome back! Recently, we’ve been discussing how to hire amazing staff for your private practice. So far, we’ve learned the difference between good and bad staff (insert link to part one here), the idea of working yourself out of job one position at a time, and which clinical responsibilities need to be delegated to reliable […]

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Characteristics to Look for When Hiring

In our last article, we discussed the difference between good and bad staff members and how each affects the culture of your clinic. You now know what a necessity hiring good staff is, but which positions do you need to hire, who is best suited to help relieve you of clinical responsibility, and most importantly, […]

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3 Biggest Orlando Bootcamp Takeaways

Back in January, my team held one of our Bootcamp events. These events are a chance for PT owners to get together and learn some of the best practices for direct access marketing. Today I want to share three of my biggest takeaways from our Bootcamp in Orlando. Since this was the first Breakthrough event […]

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  • Chad
  • a couple of months ago

We’re Hiring! Ambitious Sales Development Rockstars Wanted

BPTM is growing fast and we need your help…. If you know of any rockstars who are interested in joining a remote team dedicated to changing the face of private practice physical therapy then… we would love to hear from you. We’re looking to hire several positions in our sales team. The ideal candidates: Are […]

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  • Chad
  • a few months ago
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