Chad Madden

Author Archives: Chad Madden

Shortcuts to Getting New Patients from Repeat Customers




One of the alarming metrics I share about Madden PT (my Private Practice) is in 2009, we hit an all-time highest ever of 154 New Patients referred by physicians, in one month. BUT… Due to the changing healthcare environment (Hospital systems, POPTS practice come to mind), that number shrunk to 30 New Patients for us […]

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The #1 Single Biggest Business Mistake in Private Practice PT




So far, in case you’ve missed it… in looking at Patient Funnels, I’ve covered: Lead Magnets Trip Wire Offers And Core Service So that brings us to #4: Up-sells and Cash Pay Services. There’s an inherent irony in Physical Therapy… Successful service usually results in less service… and less income. You know the deal… Mary came […]

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Branding vs. Direct Response Marketing




Are you frustrated not knowing where your marketing dollars are going? Have you been afraid to spend money to market your practice because you don’t know if it will work? Do you think this could be hindering your growth? Then you are going to love this post… Today, we are going to show you how to […]

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