Selecting a Market: Who do you want to attract?




The right target market specific to your private practice. Not just anyone or everyone! Figure out how to avoid basic barriers in selecting the accurate audience. Key takeaways: Market: The person or group you are marketing your practice to. Media: Whether it is in your local newspaper, an email or on Facebook. Message: The copy […]

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Case Study – How TJ and Laura Doubled Their Practice in 7 Months




Tired of getting lackluster results from your marketing? I’ve talked about the difference between direct response marketing and branding and the case study below is a perfect illustration of the results you can get from one vs the other.   Key takeaways: TJ and Laura went from 200 patients/month to seeing 400 patients/month in less […]

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The Scientifically Proven Way to Increase Your Marketing ROI




You invested 5 years (if you’re my age)…7 years if you’re younger…or 4 years if you’re older…in earning your Bachelor’s, Master’s or Doctorate Degree in PT. And you likely picked up a Bachelor of Science degree as well. Throughout your PT career, you’ve read journals (Physical Therapy, JOSPT, JMMT)…you’ve invested time and money in continuing […]

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How To Pay Off Student Loan Debt




Financial Freedom with the ability to open your own practice A new grad DPT reached out to me at the last boot camp in San Diego,  he said, “You know, you are not really reaching out (meaning me) to the new grad, people that are coming out of school with their DPT. They want to […]

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