Check out part one and part two of this series to learn the “why” behind CAWs and exactly what a Captured Audience Workshop is. In today’s video, I cover three of the most important elements to a successful CAW: Who to target – Find out what businesses make the best partners for CAWs. What to […]
Continue readingIn the first part of this series, I discussed the “why” behind CAWs and how they helped me grow my private practice. Today, I’m going to cover exactly what Captured Audience Workshops are. Plus, how you can get a full room of patients attending your workshops for zero ad spend. I believe that workshops […]
Continue readingChances are you’ve tried or at least heard of other owners using workshops to attract new patients. Well, some of the owners in the BPTM Nation have started using a unique spin on workshops that is delivering phenomenal results. Watch the video above to learn more about these Captured Audiences Workshops (CAWs) […]
Continue readingTired of getting lackluster results from your marketing? I’ve talked about the difference between direct response marketing and branding and the case study below is a perfect illustration of the results you can get from one vs the other. Key takeaways: TJ and Laura went from 200 patients/month to seeing 400 patients/month in less than […]
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You invested 5 years (if you’re my age)…7 years if you’re younger…or 4 years if you’re older…in earning your Bachelor’s, Master’s or Doctorate Degree in PT. And you likely picked up a Bachelor of Science degree as well. Throughout your PT career, you’ve read journals (Physical Therapy, JOSPT, JMMT)…you’ve invested time and money in continuing […]
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You’ve heard this story… The grasshopper and the ant. All summer long the grasshopper slacks off while the ant works day and night storing up food. Before long, winter hits. The grasshopper has nothing to eat and the ant gets the last laugh. The moral of the story is that hard work always pays off […]
Continue readingSelling your practice is the dream for many owners… As of September of this year, Cathy & Joe Scarpitto were finally able to realize this dream… Watch the video below to see how they did it… Key Takeaways: They went from 300 patients/week to seeing 475 patient visits/week in less than one year. They dropped their […]
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Have you tried everything you can think of to get more Direct Access patients? Not sure where to go next? In this video, John tells us about: The changes private practice physical therapy has seen over the last 17 years How implementing workshops has completely changed the game for his practice How HOPTS and POPTS […]
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Financial Freedom with the ability to open your own practice A new grad DPT reached out to me at the last boot camp in San Diego, he said, “You know, you are not really reaching out (meaning me) to the new grad, people that are coming out of school with their DPT. They want to […]
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What would you do…? In 2010, Arlan suffered a terrible tragedy (one that I would never hope to happen to any owner) His practice burned to the ground… His years of effort were destroyed and turned into ashes… He was distraught and on the brink of giving up and closing it all down. I know […]
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