When it comes to talking about building systems into your business, it’s easy to get lost in the weeds. What are systems? What systems do I need? How do I do it? Etc. Rather than dealing with these questions and figuring out the answers (and dealing with certain self-limiting beliefs) a lot of entrepreneurs decided […]
Continue readingHere’s what we did at Madden PT when the hospital systems started moving in nearby. Faced with this level of competition, we had to ask ourselves some pretty tough questions about growing the practice WITHOUT physician referrals. Check out the podcast to hear how we more than doubled the size of our practice even while […]
Continue readingThere’s A LOT of marketing advice out there – and about half of it contradicts the other half. With all the noise out there, it’s easy to get a little overwhelmed. When that happens, the best option is to work directly with mentor. Someone who’s a level you aspire to. But how to you pick […]
Continue readingAre you neglecting the most valuable asset in your practice? Some PT owners are content being self-employed. Meaning, yes, they get to be their own boss, but their income is tied directly to the number of hours they spend treating in the clinic. The next stage up from self-employed is being a business owner. That’s […]
Continue readingWant to be scientific and diligent to create multiple channels for direct access patients to help your clinic grow and leave a larger impact in your community? Key Takeaways We’ll look into Peter Drucker’s quantity, quality and viability from his book, The Practice of Management. Do these three barriers get in your way as a […]
Continue readingAre you struggling to figure out which media outlet will work best for your practice? Learn the barriers Private Practice owners struggle with in finding which media avenue will work best for them. Key Takeaways Discernment is vital to understanding which media outlet is best for your practice. Killer Marketing Secrets for Private Practice PTs: […]
Continue reading“I just opened my practice. I don’t have a list. How do I do GILs, 7 SKE, KTM, GPE and Patient Newsletters if I don’t have a list?” Here are 2 solutions… The first is aggressive, but easy. The second requires more work, but is safer and conservative. Other Resources to Level Up Your Private […]
Continue reading“There’s no reason why everyone shouldn’t be doing this!” Like most PTs, you probably “know” that you should be marketing your practice. It’s common sense. But common sense does not equal common action. And the case study below proves how having the right systems and strategies in place can help you execute on the things […]
Continue reading63 New Patients from a Single Ad? Here’s How I Did It… Key takeaways: Breaking down the ad that resulted in 77 workshops registrants and 63 new patients How to turn testimonials into a killer marketing piece The PAS formula and how you can use it at your practice This video is a little longer […]
Continue readingUnderstanding Marketing is the BEST Way to take your private practice to the next level! Learn what your payer mix is and how to target them. Key Takeaways: Very common barrier – insurance claims being denied Do you feel powerless or restricted by offering certain companies to ensure referrals even if it is costing you […]
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