Should You Build Systems in Your Practice?




When it comes to talking about building systems into your business, it’s easy to get lost in the weeds. What are systems? What systems do I need? How do I do it? Etc. Rather than dealing with these questions and figuring out the answers (and dealing with certain self-limiting beliefs) a lot of entrepreneurs decided […]

Continue reading
  • Chad
  • a few months ago

Using Marketing Automation to Make PT the Foundation of Care




Here’s what we did at Madden PT when the hospital systems started moving in nearby. Faced with this level of competition, we had to ask ourselves some pretty tough questions about growing the practice WITHOUT physician referrals. Check out the podcast to hear how we more than doubled the size of our practice even while […]

Continue reading
  • Chad
  • a few months ago

How to Pick the Best Mentors




There’s A LOT of marketing advice out there – and about half of it contradicts the other half. With all the noise out there, it’s easy to get a little overwhelmed. When that happens, the best option is to work directly with mentor. Someone who’s a level you aspire to. But how to you pick […]

Continue reading
  • Chad
  • a few months ago

Quantity, Quality, Viability




Want to be scientific and diligent to create multiple channels for direct access patients to help your clinic grow and leave a larger impact in your community? Key Takeaways We’ll look into Peter Drucker’s quantity, quality and viability from his book, The Practice of Management. Do these three barriers get in your way as a […]

Continue reading
  • Chad
  • a few months ago

Why So Many PTs Fail with Media Selection




Are you struggling to figure out which media outlet will work best for your practice? Learn the barriers Private Practice owners struggle with in finding which media avenue will work best for them. Key Takeaways Discernment is vital to understanding which media outlet is best for your practice. Killer Marketing Secrets for Private Practice PTs: […]

Continue reading
  • Chad
  • a few months ago

My Shortest Marketing Module Ever




“I just opened my practice. I don’t have a list. How do I do GILs, 7 SKE, KTM, GPE and Patient Newsletters if I don’t have a list?” Here are 2 solutions… The first is aggressive, but easy. The second requires more work, but is safer and conservative. Other Resources to Level Up Your Private […]

Continue reading
  • Chad
  • a few months ago

Case Study – “100% The Best Investment a PT Can Make”




“There’s no reason why everyone shouldn’t be doing this!” Like most PTs, you probably “know” that you should be marketing your practice. It’s common sense. But common sense does not equal common action. And the case study below proves how having the right systems and strategies in place can help you execute on the things […]

Continue reading
  • Chad
  • a few months ago

Select a Market: How to Influence Your Payer Mix for Maximum ROI




Understanding Marketing is the BEST Way to take your private practice to the next level! Learn what your payer mix is and how to target them. Key Takeaways: Very common barrier – insurance claims being denied Do you feel powerless or restricted by offering certain companies to ensure referrals even if it is costing you […]

Continue reading
  • Chad
  • a few months ago