“There’s no reason why everyone shouldn’t be doing this!” Like most PTs, you probably “know” that you should be marketing your practice. It’s common sense. But common sense does not equal common action. And the case study below proves how having the right systems and strategies in place can help you execute on the things […]
Continue reading63 New Patients from a Single Ad? Here’s How I Did It… Key takeaways: Breaking down the ad that resulted in 77 workshops registrants and 63 new patients How to turn testimonials into a killer marketing piece The PAS formula and how you can use it at your practice This video is a little longer […]
Continue readingUnderstanding Marketing is the BEST Way to take your private practice to the next level! Learn what your payer mix is and how to target them. Key Takeaways: Very common barrier – insurance claims being denied Do you feel powerless or restricted by offering certain companies to ensure referrals even if it is costing you […]
Continue readingWhere should your private practice be located? Want to attract new patients via direct access? Where is your target market spending their time? Key Takeaways: Barriers that get in the way of your practice’s location Little research was done before choosing your location No discernment – we open our location more out of convenience EDDM […]
Continue readingThe right target market specific to your private practice. Not just anyone or everyone! Figure out how to avoid basic barriers in selecting the accurate audience. Key takeaways: Market: The person or group you are marketing your practice to. Media: Whether it is in your local newspaper, an email or on Facebook. Message: The copy […]
Continue readingHow to use lay language to connect with patients and become a better marketer. Key takeaways: It’s your job as an effective communicator to make sure your patients understand you. A simple test to see if your language is too complex. A free resource you can study to see how your patients actually talk. Want […]
Continue readingWant to learn how to control your new patient flow? Here’s the solution for becoming the PT expert in your area. Key takeaways: High quality of care doesn’t equal private practice success. Do you resent the university or school you went to? Resent yourself? Resent the marketing of your practice itself? We as PT’s […]
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This is the fourth and final video in my series about Captured Audience Workshops (CAWs). In today’s video, I share a few of the insights and golden nuggets from other private practice PTs who are crushing it with CAWs. Including: How workshops can help overcome any time, distance, and cost objections from patients. How to […]
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Check out part one and part two of this series to learn the “why” behind CAWs and exactly what a Captured Audience Workshop is. In today’s video, I cover three of the most important elements to a successful CAW: Who to target – Find out what businesses make the best partners for CAWs. What to […]
Continue readingIn the first part of this series, I discussed the “why” behind CAWs and how they helped me grow my private practice. Today, I’m going to cover exactly what Captured Audience Workshops are. Plus, how you can get a full room of patients attending your workshops for zero ad spend. I believe that workshops […]
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