A competing PT practice just moved in down the street from Madden PT. There was a point in time where this would bother me tremendously. But surprisingly, I’m not worried about the competition. This video will explain how I reached this point in my practice, and how you can, too. The key thing is to […]
Continue readingLately I’ve been working on training for owners who want to “exit with equity” i.e. those who increase the value of their practice so that they can earn more when they sell. Now, if selling/retiring is a bit far off for you, you might be thinking that this type of training doesn’t apply to you […]
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Have you ever wondered if your marketing system is right for you? Does it reflect who you are personally and professionally? Every system has its own pitfalls, but determining the right system for you can help cut down on hours spent treating in the clinic, and expand the time you spend building your business, and […]
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Do you treat your practice like a business? Or are you just trading time for money…thinking one day everything will just work itself out and your business will magically be worth something? Unfortunately, the majority of private practice owners do not think this through. Nor take it seriously. Let’s take a look at two […]
Continue readingTest, Test, Test, for what works and what doesn’t The world of marketing can, at times, seem like a battlefield. Everyone is competing for the same patients, same referral sources, and same insurance reimbursement rates. Barriers to success shoot up around every corner. How can anyone be expected to navigate these ever-changing obstacles without crashing […]
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Whether you’ve just managed to get your PT practice off the ground or are a seasoned “hall of famer,” keeping a steady stream of patients can be more challenging than just providing good patient care. If your patient numbers are dwindling or your profits have taken a hit, you might be making some common marketing […]
Continue readingHere’s what really happens to private practice owners on the way to a million dollar practice and beyond. An owner contacted me after I released my last video about systems and made an interesting comment. In that video, I talked about the point many entrepreneurs reach where you can decide to implement systems and […]
Continue readingWhen it comes to talking about building systems into your business, it’s easy to get lost in the weeds. What are systems? What systems do I need? How do I do it? Etc. Rather than dealing with these questions and figuring out the answers (and dealing with certain self-limiting beliefs) a lot of entrepreneurs decided […]
Continue readingHere’s what we did at Madden PT when the hospital systems started moving in nearby. Faced with this level of competition, we had to ask ourselves some pretty tough questions about growing the practice WITHOUT physician referrals. Check out the podcast to hear how we more than doubled the size of our practice even while […]
Continue readingThere’s A LOT of marketing advice out there – and about half of it contradicts the other half. With all the noise out there, it’s easy to get a little overwhelmed. When that happens, the best option is to work directly with mentor. Someone who’s a level you aspire to. But how to you pick […]
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