Why So Many PTs Fail with Media Selection

Are you struggling to figure out which media outlet will work best for your practice? Learn the barriers Private Practice owners struggle with in finding which media avenue will work best for them.

Key Takeaways

  • Discernment is vital to understanding which media outlet is best for your practice.
  • Killer Marketing Secrets for Private Practice PTs: How to Thrive in the New Healthcare Economy – Chapter 11 discusses how to better use single question email.
  • Ask your target market what media they use, for example “What have you purchased in the last 30 days for your back pain?”
  • Ask yourself: How does your target market use their media preference (iPad/tablet, mobile phone, laptop or computer)?
  • Use the results of your research to better target your audience.

Want to learn how to send a Single Question Email directly from Carl? Click here to sign up for the next BPTM Bootcamp: https://www.bptmbootcamp.com/

  • Chad
  • a couple of months ago