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Shortcuts to Getting New Patients from Repeat Customers




One of the alarming metrics I share about Madden PT (my Private Practice) is in 2009, we hit an all-time highest ever of 154 New Patients referred by physicians, in one month. BUT… Due to the changing healthcare environment (Hospital systems, POPTS practice come to mind), that number shrunk to 30 New Patients for us […]

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The #1 Single Biggest Business Mistake in Private Practice PT




So far, in case you’ve missed it… in looking at Patient Funnels, I’ve covered: Lead Magnets Trip Wire Offers And Core Service So that brings us to #4: Up-sells and Cash Pay Services. There’s an inherent irony in Physical Therapy… Successful service usually results in less service… and less income. You know the deal… Mary came […]

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