Creating A World Where People In Pain

Get Back To Normal Naturally

Breakthrough is the leader in Physical Therapy private practice business growth

The Impact of a Broken Healthcare Industry

The current healthcare system is broken with layers of dysfunction that cripple (no pun intended) the $30B physical therapy industry and the patients it should be relieving. When people experience pain in their body, invasive treatments like addictive medications and surgery are often recommended well before conservative methods - even when they can produce better, faster outcomes at a lower cost.

How Breakthrough PT Marketing is Making a Difference

Breakthrough is leading a movement to help people in pain get back to normal naturally - without pharmaceuticals or dangerous and unnecessary surgeries - by empowering physical therapy private practices. As the leaders in PT private practice business growth, Breakthrough educates people in a practice’s community about the power of physical therapy, gives the practice the tools it needs to serve more patients, and, ultimately, drives business growth for these small businesses that genuinely care about making people better.

Our software helps automate the process of attracting patients, managing them and converting them. It provides consistent new patient flow with guaranteed results and ends reliance on physician referrals. Our industry-leading business training and coaching provide tailored solutions in marketing, finance, and practice management, so PTs can grow the practice that will allow them to serve more patients.

Breakthrough and our community of pioneering PT private practice owners are united by the purpose of helping people in pain get back to normal naturally through Physical Therapy instead of unnecessary pain medication or surgery.

Our Mission

"To Help People In Pain Get Back To Normal Naturally"

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Our Company

Breakthrough began when our CEO, Carl, was working at Tesla. After a life-changingly positive experience with Physical Therapy, he knew he wanted to do something bigger and better for that industry - but he didn’t know what. So he interviewed over 300 physical therapy private practice owners. And uncovered more about the biggest problem areas plaguing these businesses than many of the small businesses knew themselves.

After one particularly successful endeavor, Carl left Tesla and began to build the company he always wished he’d worked for - a company built on freedom and trust that listened closely to the customer. And because he worked at Tesla, he also brought to the table a desire to make big, important changes to the world.

Breakthrough was  named the No. 579 fastest-growing company on the Inc. 5000 list in 2019.  In the $30 Billion Physical Therapy industry, we also claimed the title of fasting growing PT company in 2019 with three-year revenue growth of 765%. We grew from 0 to over $8MM ARR in under 4 years with solid profit and zero outside investment.

Ultimately, our growth is due to our passion and success with helping physical therapy private practices grow and the major shift to HOPTS and POPTS that is making it almost mandatory for a physical therapy private practice to go direct to the market for new patients.

At our current growth rate, we’ll be able to reach $50MM ARR in the next 3 years. We have plans to go deeper into Physical Therapy and into other health markets that align with our purpose.

Meet The Breakthrough Team

Chad Madden

Chad Madden

The PT & Marketing Expert Co-Founder

Chad Madden is the Founder of Madden Physical Therapy in Harrisburg, Pennsylvania. He is the author of 3 Books: Pain Free Motion™ for Your Lower Back: Relief without Medications, Injections and Surgery; Killer Marketing Secrets; Back to Normal. Chad is also the co-founder Breakthrough PT Marketing…and is the most sought after marketing expert in Private Practice PT.

Chad has his Master’s Degree in Physical Therapy at College Misericordia in Dallas, PA (outside of Wilkes-Barre).

On September 2, 2003, he opened Madden Physical Therapy with a total staff of one receptionist…in a 2,000 square foot clinic on Prince Street. His oldest son was born 3 days later on September 5th…(Good timing!)

Chad’s treatment schedule is limited today as he focuses much of his time and energy working with and helping other Physical Therapy owners. Through Breakthrough, he has helped over 800 private practice owners across the world.

Carl is the former Head of Online Sales for Tesla Motors where he helped them go from $625,000/week to $60,000,000/week in online sales.

In 2013, he took his decade of Silicon Valley experience and co-founded Breakthrough PT Marketing with the mission to help people in pain get back to normal naturally without pharmaceuticals, injections, or dangerous and unnecessary surgeries.

He believes physical therapy is the best solution for providing the care needed to help people who are suffering get back to living a normal, pain-free life.

The Breakthrough platform he created is already transforming communities across the world.

Carl Mattiola

The Technical Guru Co-Founder

Breakthrough PT

The Breakthrough Team

We Make It Happen

The Breakthrough Team

Our Culture

If you ask anyone on our team what the best thing about Breakthrough is you’ll get the same answer. The people. When I started this company I was sick of the typical Bay Area grind and vowed to create a company where I’d love to work. I wanted to create a place where people could be themselves. Where people could connect with a real purpose and have a role in affecting it. And where people could live life the way they want to. In doing that we stumbled onto our biggest asset, which is our team and culture.

We’ve attracted amazing and insanely smart people from all over the map who care deeply about our purpose. We have people who come from epic companies (like Tesla, Salesforce, and Microsoft) and people who achieve great things outside of work (Ultra marathon runners, motocross racers, and an Olympic wrestler). Although we’re remote, we’re closer with one another than anywhere else I’ve worked. The team loves the culture and works hard to live the values and protect it as we scale.

Our Values

Do Shit That Makes a Difference
  • Passionate and purpose driven 
  • DSTMAMD with a bias toward action
  • Courageous, relentless pursuit in spite of failure.
  • Problem Solver - “Never Can’t, Always “How Can We”Own The Results  Self-Motivated
  • Own the Results
  • Self-Motivated
Learn With Breakthrough-PT-Marketing
Beginner's Mind
  • Humble: Express Vulnerability, Admit Mistakes & Weaknesses
  • Self-Aware and Relentless Self-Improvement 
  • Always Learning: Curious and 
Seeks To Understand The Customer First
Elevate Others
  • Team First - Success Of Team > Individual Goals 
  • Empathetic | Care About People
  • Be Real - Authentic & Direct - Courage to Speak Mind & Own It. 
  • Positive, Infectious, and Fun

Ready to Learn More About Breakthrough?

Contact Us or Apply Here