Breakthrough Physical Therapy Marketing
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All posts by Chad

The 5 Top Trends Affecting Private Practice PT

  • a couple of days ago
  • / By Chad

If you look at how Private Practice Physical Therapy has changed over the last 2 decades, it’s easy to see why so many owners feel frustrated about their business. The rules for growing a successful PT practice are very different than they were 20 years ago. It’s important to get a look at how our […]

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Case Study – “I’m a Business Owner that My Children are Proud Of.”

Theresa from Ohio has a truly unique story about opening her practice after getting laid off from what she considered her “retirement job.” Not only was she was able to accelerate the growth of her practice by using proven business systems and marketing automation. She’s also witnessed the positive impact that running a successful business has […]

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My #1 Tip for Managing Staff at Your Physical Therapy Practice

Here’s an issue that’s come up with many of the Physical Therapy private practice owners I’ve worked with: “I want to grow and scale my PT practice.  We’re doing everything just like you laid out.  We had some growth initially.  But now, we’ve kind of plateaued…I’m telling my staff what to do, they’re just not […]

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Case Study – 51% Increase in New Physical Therapy Patients

  • a couple of weeks ago
  • / By Chad

When they started their practice, Kristie and Frank did everything right. They networked with local physicians, produced quarterly newsletters, and even offered community education classes. And these goodwill efforts combined with superior patient outcomes helped them grow their practice for many years. But when local competition in their area increased – national companies started moving […]

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How Much Should Physical Therapists Spend on Marketing?

  • a couple of weeks ago
  • / By Chad

Here’s how to put a value on your marketing to help determine how much you should be spending to meet the needs and goals of your private practice.

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Case Study – Robert’s 2-Visit Physical Therapy Workweek

  • a couple of weeks ago
  • / By Chad

Robert owns a successful practice but found himself in a frustrating predicament that many owners fall into. Mainly, working more and earning less. I’m talking 60+ hours a week spent treating patients in an area with shockingly low reimbursement rates. Luckily, that’s not his current situation. These days, Robert only sees about 2 visits a […]

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3 Reasons Why You Should Be Using Direct Access Marketing

Direct access marketing is opening some pretty big doors for private PT practices. In most places, PT practices can market directly to patients rather than waiting on referrals from physicians, which gives you a whole new customer base to tap into. But new potential also means new codes to crack. The term “direct access marketing” […]

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Stop By the Breakthrough Booth at APTA NEXT

Direct Access is available in all 50 states! To celebrate we’re giving away 3 iPads preloaded with our Direct Access Marketing Course (a $12,000 value) that will teach you the techniques hundreds of PTs across the globe are using to attract 50 new direct access patients a month. If you’ll be in Chicago next week, […]

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The Best Marketing Ideas For Physical Therapy

  • a couple of months ago
  • / By Chad

If you’re reading this, then the chances are that you’re a physical therapy private practice owner, and you have one burning problem…. You want more ways to market your PT practice. You want more patients and you want them yesterday. You want more referrals, more direct access patients, and more business from your past customers. […]

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How to Protect and Grow the #1 Asset in Your Physical Therapy Practice

  • a couple of months ago
  • / By Chad

Your list…  It’s important. In fact, you’ll hear me and other PT owners talk about how it’s the #1 most valuable asset in our business. Why? According to the Journal of General Internal Medicine, physician referrals to Physical Therapy dropped 54.5% from 2003 to 2014. The lesson here is that Private Practice owners have to […]

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