All posts by Chad

What Can PTs Do about Declining Reimbursements?

This question came from a practice owner: What can PTs do about declining reimbursements? Costs are going up for private practice owners. Meanwhile, reimbursement rates relative to inflation are going down. Compared to 20 years ago, we’re paying more for staff salaries, operating space, supplies, and all the other costs of doing business. If you […]

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Conquering the “Just Tell Me What to Do” Mentality as a Private Practice Owner

“Just tell me what to do.” I can’t tell you how many times I’ve had PT owners say this to me. They want an exact blueprint of how to level up their practice—something they can follow, step by step, without having to put much thought into it. It’s logical enough: We look for advice from […]

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The Ultimate Guide for Hiring the Best Physical Therapist Staff

You might feel like a superhero when you’re helping patients regain their quality of life, but even superheroes have their limits. At some point, you’re going to need to hire staff if you want to keep growing your practice. You, personally, only have so much time in a day. Most private practice owners don’t want […]

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Action Plan: CMS Proposes 8% Cut in Medicare Reimbursement for Physical Therapy

CMS has revealed a plan to make significant cuts to Medicare reimbursement for PTs on the physician schedule for 2021. This will be the fourth proposed cut to PT and conservative care in the past 24 months and many practices are struggling financially with a national average profit margin of 4%. There are practices that […]

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How Physical Therapists Can Overcome Feeling “Too Salesy”

  • a couple of months ago
  • / By Chad

PTs are afraid of sounding too “salesy” when educating prospects and presenting a plan of care. But there’s a big difference between being salesy and being the expert. A salesperson is concerned with making sales, but an expert provides all the information the patient needs to make their own decisions.  You didn’t get into physical […]

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Investments vs. Expenses in a PT Practice

  • a couple of months ago
  • / By Chad

Do you know the difference between investments and expenses in private practice physical therapy? It’s not always intuitive. We recently worked with a client who was thinking about adding a PT to their team and viewed the move as an expense rather than an investment. It costs money to hire and retain personnel, which is […]

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Breakthrough Physical Therapy Marketing Inc 5000

Breakthrough Physical Therapy Marketing is the Fastest-Growing Company in the PT Space

  • a couple of months ago
  • / By Chad

Breakthrough PT Marketing has been named the No. 579 fastest-growing company on the Inc. 5000 list. Each year, Inc. magazine calculates the fastest-growing private companies in the United States to create its Inc. 5000 list. Each company on the list is ranked according to recorded revenue growth over a three-year period.  This award marks Breakthrough […]

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What PTs Need to Do If They Want to Successfully Market to the Public

Are you surprised by their responses? Perhaps you’ve tried a few of these yourself (or all of them, it’s okay to admit it), or maybe you’ve considered some of these in your own marketing. Our survey respondents say they tried the above methods, plus others, and they didn’t work.  When we reviewed their responses, we […]

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Case Study – Solo PT Practice Sees 44% Increase in New Patient Visits

Betty is a great example of a Minor League PT owner who’s on her way to the Major Leagues and beyond! The challenges you face as a startup practice are much different than those of a more established owner. Taking consistent action is the key to growing your practice to the the level you desire, […]

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Making the Right Decisions When it Comes to Your PT Marketing

The team just got back from hosting a Private Practice Physical Therapy Conference in Chicago. One of the sessions was taught by the former Head of Tesla Motors Online Marketing, Carl Mattiola. His premise was to take everything he knew about email marketing and apply it to private practice PT and direct access marketing. There […]

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