All posts by Breakthrough

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Physical Therapy Marketing Strategies for Facebook and Social Media

Physical therapy marketing is more important than ever before. Between 2003 and 2014, there was a 54.5% decrease in physician referrals to Physical Therapy as reported in the Journal of General Internal Medicine. Any owner who wants to grow their practice needs to look into other marketing channels. One of the easiest channels to set […]

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3 Tips for Growing Your Practice During Hard Times

From 1929 to 1939, the world endured a severe economic downturn that would later be referred to as the “Great Depression.” This economic turmoil resulted in a difficult period for most companies…but not all of them. Some brands where able to make great strides during this time. These successful companies were different sizes and came […]

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Breakthrough PT Marketing Makes the Inc. 5000 List for the Second Year in a Row

Each year, Inc. Magazine calculates the fastest-growing private companies in the United States and ranks them on its Inc. 5000 list. Having achieved a  276% growth rate over the last three years, Breakthrough is excited to announce that we’ve made the list for the second year in a row. The team at Breakthrough is honored […]

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Best Practices For Navigating Your Physical Therapy Clinic Through Crisis

Best Practices For Navigating Your Physical Therapy Clinic Through Crisis

The past few weeks have been a whirlwind with new information and an ever-changing landscape for everyone including our admins, Physical Therapists, Staff and PT practice owners.  A lot of hard decisions are being weighed and getting the right and most up-to-date information about our PT community is key. To help you and the community, […]

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Tom and Melissa Cere Breakthroughs Practice of the Year 2019

PT Practice Owner of The Year 2019

Tony & Melissa Cere Kinetix Physical Therapy Gainesville, FL Congratulations to our Breakthrough 2019 Physical Therapy Practice Owner of the Year, Tony & Melissa Cere! You may have seen them at summit riding the bull, or they may have been in your Direct Access Killer Marketing class, OR you’ve seen them ask a question on […]

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New Physical Therapy Direct Access Laws in Texas

Important Update on New Direct Access Laws in Texas

Want to learn exactly what the changes in Direct Access mean for your practice? Keep reading to learn how these laws are changing the landscape of PT marketing in Texas and tips for making the switch to direct access marketing. New Laws vs. the Old Prior to September 1, 2019, physical therapists were only permitted […]

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