All posts by Chad Madden

The 3 Skills to Master If You’re Going to Make It In Private Practice PT.

Part 1 of 3. 3 skills. Sounds easy, right? And there’s a good chance one of those skills is world class high quality PT service and care. So that only leaves two others. So just master the other two since your care is top notch. And you can have the practice of your dreams. Then you’ll […]

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Does PT School Set Us Up for Failure as Private Practice Owners?

No but it doesn’t teach us everything we need to know about running a Private Practice, business and marketing. Many PT’s just want to treat and help people in pain get back to normal naturally, not run a marketing campaign! Looking to automate your practice? I thought you’d want to know… I’ve been working with […]

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How to Host Killer PT Workshops – Part 3

Don’t Make This Common Physical Therapy Practice Owner Mistake Alright… In the last couple weeks I’ve posted parts 1 and 2 on running PT workshops to attract patients… The first post was on how to magnetically attract the best patients (specifically those patients willing to pay cash or be Direct Access without complaining about time, […]

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How to Get 21 New Patients from a One Hour Workshop – Part 2

2 Secret Tools to Convert Even the Most Skeptical Audience Member into Motivated Paying Patients OK, so last time we focused on how to get people to your workshop with a simple 3 step process. (If you missed the blog post,  How I got 21 PT Patients from a 1hr Workshop, you can read it here). […]

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No Way! How I Got 21 New PT Patients From a One-Hour Workshop

Do you want to magnetically attract more New Physical Therapy Patients? Are you trying to treat more PT patients who are out-of-network? Direct Access? Or Cash Pay? If so, then a rock star workshop can help you do that. In talking with Private Practice PT Owners in the US and abroad (physios in Australia and […]

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Shortcuts to Getting New Physical Therapy Patients from Repeat Customers

One of the alarming metrics I share about Madden PT (my Private Practice) is in 2009, we hit an all-time highest ever of 154 New Patients referred by physicians, in one month. BUT… Due to the changing healthcare environment (Hospital systems, POPTS practice come to mind), that number shrunk to 30 New Patients for us […]

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The #1 Single Biggest Business Mistake in Private Practice PT

So far, in case you’ve missed it… in looking at Patient Funnels, I’ve covered: Lead Magnets Trip Wire Offers And Core Service So that brings us to #4: Up-sells and Cash Pay Services. There’s an inherent irony in Physical Therapy… Successful service usually results in less service… and less income. You know the deal… Mary came […]

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breakthrough pt business courses

3 Keys to Creating a World-class, 5 Star, Disney-like PT Patient Experience

If you want to attract more PT patients to your practice, you can use this 6 Step Patient Funnel: Lead Magnet TripWire Core Service Upsell and Cash Pay Repeat Patients Referrals And so far, we’ve covered Lead Magnets and TripWire offers… (If you have not read those, you can click them to catch up). Now […]

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How to Tell the Difference Between a Potential PT Patient and a Freeloader

We use Tripwires now because early on in my Private PT Practice, I gave away a ton of free PT Patient screenings. And I remember one couple specifically who came in… They both had clear neck and lower back dysfunctions that would have been easy to treat. Both were young and would have responded well […]

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