How to Get 21 New Patients from a One Hour Workshop – Part 2

2 Secret Tools to Convert Even the Most Skeptical Audience Member into Motivated Paying Patients OK, so last time we focused on how to get people to your workshop with a simple 3 step process. (If you missed the blog post,  How I got 21 PT Patients from a 1hr Workshop, you can read it here). […]

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No Way! How I Got 21 New PT Patients From a One-Hour Workshop

Do you want to magnetically attract more New Physical Therapy Patients? Are you trying to treat more PT patients who are out-of-network? Direct Access? Or Cash Pay? If so, then a rock star workshop can help you do that. In talking with Private Practice PT Owners in the US and abroad (physios in Australia and […]

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What They Don’t Teach Us About Money in PT School…

Alright, I’m really struggling to write about this… Not for lack of material and experience (and hopefully a dash of wisdom) to contribute… But more for the perception that talk about money is so TABOO. What other item or tool can you think of that has this much power? A Lack of Money can cause: […]

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Shortcuts to Getting New Physical Therapy Patients from Repeat Customers

One of the alarming metrics I share about Madden PT (my Private Practice) is in 2009, we hit an all-time highest ever of 154 New Patients referred by physicians, in one month. BUT… Due to the changing healthcare environment (Hospital systems, POPTS practice come to mind), that number shrunk to 30 New Patients for us […]

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The #1 Single Biggest Business Mistake in Private Practice PT

So far, in case you’ve missed it… in looking at Patient Funnels, I’ve covered: Lead Magnets Trip Wire Offers And Core Service So that brings us to #4: Up-sells and Cash Pay Services. There’s an inherent irony in Physical Therapy… Successful service usually results in less service… and less income. You know the deal… Mary came […]

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breakthrough pt business courses

3 Keys to Creating a World-class, 5 Star, Disney-like PT Patient Experience

If you want to attract more PT patients to your practice, you can use this 6 Step Patient Funnel: Lead Magnet TripWire Core Service Upsell and Cash Pay Repeat Patients Referrals And so far, we’ve covered Lead Magnets and TripWire offers… (If you have not read those, you can click them to catch up). Now […]

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The Many Ways PT Practice Owners Waste Money on Marketing [Survey Results]

We’ve all made marketing mistakes at some point… So we surveyed over 2,000 practice owners asking the question: “Have you ever been burnt or spent money on marketing that did not work? Or that you looked at as a mistake?” Why did we do this? Check out our 1st full post “How We Waste Money on […]

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How to Tell the Difference Between a Potential PT Patient and a Freeloader

We use Tripwires now because early on in my Private PT Practice, I gave away a ton of free PT Patient screenings. And I remember one couple specifically who came in… They both had clear neck and lower back dysfunctions that would have been easy to treat. Both were young and would have responded well […]

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How to Attract Direct Access PT Patients with 3 Killer “Lead Magnets”

I’m often asked the question by a fellow Private Practice PT Owner, If you would recommend one thing for me to do…what would that be? Frankly, it’s a tough question… And one that gives the other listeners, the other Private Practice Physical Therapy Owners, a sense of false hope… a sense that there’s one thing […]

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17 Most Influential Books I’ve Read

“5 Years from today, you’re going to be the same person except for the people you meet and the books you read.” Charlie “Tremendous” Jones Hey everyone – Today I want to share with you the 17 most influential books I’ve read that have helped me grow my practice and improved my life. Below is […]

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