My #1 Tip for Managing Staff at Your Physical Therapy Practice
Here’s an issue that’s come up with many of the Physical Therapy private practice owners I’ve worked with: “I want to grow and scale my PT practice. We’re doing everything just like you laid out. We had some growth initially. But now, we’ve kind of plateaued…I’m telling my staff what to do, they’re just not […]
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Case Study – 51% Increase in New Physical Therapy Patients
When they started their practice, Kristie and Frank did everything right. They networked with local physicians, produced quarterly newsletters, and even offered community education classes. And these goodwill efforts combined with superior patient outcomes helped them grow their practice for many years. But when local competition in their area increased – national companies started moving […]
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How Much Should Physical Therapists Spend on Marketing?
Here’s how to put a value on your marketing to help determine how much you should be spending to meet the needs and goals of your private practice.
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Case Study – Robert’s 2-Visit Physical Therapy Workweek
Robert owns a successful practice but found himself in a frustrating predicament that many owners fall into. Mainly, working more and earning less. I’m talking 60+ hours a week spent treating patients in an area with shockingly low reimbursement rates. Luckily, that’s not his current situation. These days, Robert only sees about 2 visits a […]
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3 Reasons Why You Should Be Using Direct Access Marketing
Direct access marketing is opening some pretty big doors for private PT practices. In most places, PT practices can market directly to patients rather than waiting on referrals from physicians, which gives you a whole new customer base to tap into. But new potential also means new codes to crack. The term “direct access marketing” […]
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Stop By the Breakthrough Booth at APTA NEXT
Direct Access is available in all 50 states! To celebrate we’re giving away 3 iPads preloaded with our Direct Access Marketing Course (a $12,000 value) that will teach you the techniques hundreds of PTs across the globe are using to attract 50 new direct access patients a month. If you’ll be in Chicago next week, […]
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The Best Marketing Ideas For Physical Therapy
If you’re reading this, then the chances are that you’re a physical therapy private practice owner, and you have one burning problem…. You want more ways to market your PT practice. You want more patients and you want them yesterday. You want more referrals, more direct access patients, and more business from your past customers. […]
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How to Protect and Grow the #1 Asset in Your Physical Therapy Practice
Your list… It’s important. In fact, you’ll hear me and other PT owners talk about how it’s the #1 most valuable asset in our business. Why? According to the Journal of General Internal Medicine, physician referrals to Physical Therapy dropped 54.5% from 2003 to 2014. The lesson here is that Private Practice owners have to […]
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POPTS and HOPTS: Are You Willing to Do What They’re NOT?
If you’ve been following Breakthrough for a while, you’ve probably heard me mention the PT Story. The PT Story comes from the time I spent with marketing legend Dan Kennedy. It’s meant, in broad strokes, to sum up the journey of a private practice owner. Here it is: You start out wanting to help people. […]
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Overcoming Overwhelm
I’ve had the opportunity to speak with a lot of private practice owners over the years. Owners who are working hard to grow their business and get more patients into their practice. And one topic that comes up a lot in these conversations is the frustration many owners experience when they try to get “everything” […]
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