Breakthrough Physical Therapy Marketing
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POPTS and HOPTS: Are You Willing to Do What They’re NOT?

If you’ve been following Breakthrough for a while, you’ve probably heard me mention the PT Story. The PT Story comes from the time I spent with marketing legend Dan Kennedy. It’s meant, in broad strokes, to sum up the journey of a private practice owner. Here it is: You start out wanting to help people. […]

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Overcoming Overwhelm

I’ve had the opportunity to speak with a lot of private practice owners over the years. Owners who are working hard to grow their business and get more patients into their practice. And one topic that comes up a lot in these conversations is the frustration many owners experience when they try to get “everything” […]

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The Right Way to Incentivize Your Physical Therapists and Staff

While the idea of putting a carrot on a string (or a couple extra bucks) gets a bad rap, having something ahead of you to strive for can be a very powerful motivational tool. Plus, a good incentivization plan will reduce your risks as an owner while still giving your employees a chance to reap […]

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How to “Fool-Proof” Your Physical Therapist Hiring Process

Welcome back! Recently, we’ve been discussing how to hire amazing staff for your private physical therapy practice. So far, we’ve learned the difference between good and bad staff, the idea of working yourself out of job one position at a time, and which clinical responsibilities need to be delegated to reliable employees and PT’s. Today […]

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Characteristics to Look for When Hiring a Physical Therapist for Your Practice

In our last article, we discussed the difference between good and bad staff members and how each affects the culture of your clinic. You now know what a necessity hiring good staff is, but which positions do you need to hire, who is best suited to help relieve you of clinical responsibility, and most importantly, […]

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How to Build the Perfect Team at Your PT Practice

It’s time to learn how to hire amazing personnel to support your practice and help more patients.

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3 Biggest Orlando Bootcamp Takeaways

Back in January, my team held one of our Bootcamp events. These events are a chance for PT owners to get together and learn some of the best practices for direct access marketing. Today I want to share three of my biggest takeaways from our Bootcamp in Orlando. Since this was the first Breakthrough event […]

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Most Common Mistakes Private PT Practice Owners Make with Their Marketing – Part Five

Here we are, folks. The level of success we all aspire to reach; all-star and even hall of fame Physical Therapy practice ownership. You’ve branched out on your own, created a successful business, and designed a life that allows you the freedom you’ve always wanted. Well done!! Months or years of hard work have paid […]

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Most Common Mistakes Private PT Practice Owners Make with Their Marketing – Part Four

In our last post, we discussed the general pitfalls PT owners make with marketing, but are there certain problems you can anticipate at each level of ownership? Certainly, a new minor league business owner will have different marketing pitfalls than a seasoned hall of famer? Let’s expand on the first two levels of PT ownership, […]

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Focus on Values, Not the Competition

A competing PT practice just moved in down the street from Madden PT. There was a point in time where this would bother me tremendously. But surprisingly, I’m not worried about the competition. This video will explain how I reached this point in my practice, and how you can, too. The key thing is to […]

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