Tom and Melissa Cere Breakthroughs Practice of the Year 2019

PT Practice Owner of The Year 2019

Tony & Melissa Cere Kinetix Physical Therapy Gainesville, FL Congratulations to our Breakthrough 2019 Physical Therapy Practice Owner of the Year, Tony & Melissa Cere! You may have seen them at summit riding the bull, or they may have been in your Direct Access Killer Marketing class, OR you’ve seen them ask a question on […]

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Breakthrough PT Summit 2019 Recap

Breakthrough Summit 2020: A Recap of Our Biggest Event Ever

I’m still (almost) speechless at the amazing turnout and takeaways we experienced at the Breakthrough Summit. This was our biggest event ever, with more than 350 PT’s and professionals joining us, along with a killer list of speakers that shared their strengths and insights to help other PTs grow their practice. We had a lot […]

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Breakthrough PT Marketing and Diagnostics for PT

Breakthrough Shares Insights on PT Industry in Diagnostics for PT Magazine

In case you missed it, Diagnostics in PT magazine recently featured Breakthrough on its cover, along with a feature story where we dove deeper into some of the biggest issues threatening the PT industry.  Alongside Dr. Dimitrios Kostopolous of Hands-On Diagnostics, we pulled back the curtain on four of the most important lessons a private […]

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How To Sell Your Practice in 2-5 Years (Part Two)

In our last post, we discussed advice from top industry experts, Paul Welk, Greg Wappett, and Eric Major regarding selling your private practice. They offered insights into the process from the viewpoints of an attorney and financial advisors, respectively.  Key points we touched on include understanding your earnings, variables that affect the rate of your […]

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How To Sell Your Physical Therapy Practice in 2-5 Years (Part One)

I commonly get questions from private practice owners tossing around the idea of selling their business in the next two to five years. I know what you’re thinking… “Why in the world would I consider selling my business after I’ve put so much work into it?” As is the case with most topics, my interest […]

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What Does Marketing Automation Look Like in a PT Practice?

It wasn’t that long ago that marketing automation was something that only hospitals and large PT practices could afford, leaving small and mid-sized practices to do things the old-fashioned way. Luckily, that’s no longer the case, yet many practices are still doing most or all of their marketing manually – by hand. The whole concept […]

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Growing Your Private PT Practice After Losing Physician Referrals

Is it possible to grow your practice and increase the number of patients you see after losing physician referrals? Faced with declining referrals, this is a common and valid question among private practice physical therapy clinic owners.  PTs across the country are seeing a decline in physician referrals. The Journal of General Internal Medicine reported […]

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New Physical Therapy Direct Access Laws in Texas

Important Update on New Direct Access Laws in Texas

Want to learn exactly what the changes in Direct Access mean for your practice? Keep reading to learn how these laws are changing the landscape of PT marketing in Texas and tips for making the switch to direct access marketing. New Laws vs. the Old Prior to September 1, 2019, physical therapists were only permitted […]

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What Can PTs Do about Declining Reimbursements?

This question came from a practice owner: What can PTs do about declining reimbursements? Costs are going up for private practice owners. Meanwhile, reimbursement rates relative to inflation are going down. Compared to 20 years ago, we’re paying more for staff salaries, operating space, supplies, and all the other costs of doing business. If you […]

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Conquering the “Just Tell Me What to Do” Mentality as a Private Practice Owner

“Just tell me what to do.” I can’t tell you how many times I’ve had PT owners say this to me. They want an exact blueprint of how to level up their practice—something they can follow, step by step, without having to put much thought into it. It’s logical enough: We look for advice from […]

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