Breakthrough Physical Therapy Marketing
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How to Maximize the Value of Your Physical Therapy Practice

Lately I’ve been working on training for PT owners who want to “exit with equity” i.e. those who increase the value of their practice so that they can earn more when they sell. Now, if selling/retiring is a bit far off for you, you might be thinking that this type of training doesn’t apply to […]

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Most Common Mistakes Private Practice PT Owners Make With Their Marketing – Part Three

Have you ever wondered if your marketing system is right for you? Does it reflect who you are personally and professionally? Every system has its own pitfalls, but determining the right system for you can help cut down on hours spent treating in the clinic, and expand the time you spend building your business, and […]

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Do You Treat Your Physical Therapy Practice Like a Business?

Do you treat your practice like a business? Or are you just trading time for money…thinking one day everything will just work itself out and your business will magically be worth something?   Unfortunately, the majority of private practice owners do not think this through. Nor take it seriously. Let’s take a look at two […]

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Most Common Mistakes PT Private Practice Owners Make with Their Marketing – Part Two

Test, Test, Test, for what works and what doesn’t The world of marketing can, at times, seem like a battlefield. Everyone is competing for the same patients, same referral sources, and same insurance reimbursement rates. Barriers to success shoot up around every corner. How can anyone be expected to navigate these ever-changing obstacles without crashing […]

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Most Common Mistakes PT Owners Make With Their Marketing – Part One

Whether you’ve just managed to get your PT practice off the ground or are a seasoned “hall of famer,” keeping a steady stream of patients can be more challenging than just providing good patient care. If your patient numbers are dwindling or your profits have taken a hit, you might be making some common PT […]

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How to Survive Any Crisis as a PT Private Practice Owner

Here’s what really happens to private practice PT owners on the way to a million dollar practice and beyond.   An owner contacted me after I released my last video about pt business and marketing systems and made an interesting comment. In that video, I talked about the point many entrepreneurs reach where you can […]

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Should You Build Business Systems in Your PT Practice?

When it comes to talking about building systems into your business, it’s easy to get lost in the weeds. What are systems? What systems do I need? How do I do it? Etc. Rather than dealing with these questions and figuring out the answers (and dealing with certain self-limiting beliefs) a lot of entrepreneurs decided […]

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Using Physical Therapy Marketing Automation Software to Make PT the Foundation of Care

Here’s what we did at Madden PT when the hospital systems started moving in nearby. Faced with this level of competition, we had to ask ourselves some pretty tough questions about growing the practice WITHOUT physician referrals. Check out the podcast to hear how we more than doubled the size of our practice even while […]

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How to Pick the Best Marketing & Business Mentors

There’s A LOT of marketing advice out there – and about half of it contradicts the other half. With all the noise out there, it’s easy to get a little overwhelmed. When that happens, the best option is to work directly with mentor. Someone who’s a level you aspire to. But how to you pick […]

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How Most Owners Mess Up The #1 Most Valuable Asset in Their PT Practice

Are you neglecting the most valuable asset in your practice? Some Physical Therapy owners are content being self-employed. Meaning, yes, they get to be their own boss, but their income is tied directly to the number of hours they spend treating in the clinic. The next stage up from self-employed is being a business owner. […]

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