Stop By the Breakthrough Booth at APTA NEXT

Direct Access is available in all 50 states! To celebrate we’re giving away 3 iPads preloaded with our Direct Access Marketing Course (a $12,000 value) that will teach you the techniques hundreds of PTs across the globe are using to attract 50 new direct access patients a month. If you’ll be in Chicago next week, […]

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The Best Marketing Ideas For Physical Therapy

If you’re reading this, then the chances are that you’re a physical therapy private practice owner, and you have one burning problem…. You want more ways to market your PT practice. You want more patients and you want them yesterday. You want more referrals, more direct access patients, and more business from your past customers. […]

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How to Protect and Grow the #1 Asset in Your Physical Therapy Practice

Your list…  It’s important. In fact, you’ll hear me and other PT owners talk about how it’s the #1 most valuable asset in our business. Why? According to the Journal of General Internal Medicine, physician referrals to Physical Therapy dropped 54.5% from 2003 to 2014. The lesson here is that Private Practice owners have to […]

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POPTS and HOPTS: Are You Willing to Do What They’re NOT?

If you’ve been following Breakthrough for a while, you’ve probably heard me mention the PT Story. The PT Story comes from the time I spent with marketing legend Dan Kennedy. It’s meant, in broad strokes, to sum up the journey of a private practice owner. Here it is: You start out wanting to help people. […]

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Overcoming Overwhelm

I’ve had the opportunity to speak with a lot of private practice owners over the years. Owners who are working hard to grow their business and get more patients into their practice. And one topic that comes up a lot in these conversations is the frustration many owners experience when they try to get “everything” […]

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The Right Way to Incentivize Your Physical Therapists and Staff

While the idea of putting a carrot on a string (or a couple extra bucks) gets a bad rap, having something ahead of you to strive for can be a very powerful motivational tool. Plus, a good incentivization plan will reduce your risks as an owner while still giving your employees a chance to reap […]

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How to “Fool-Proof” Your Physical Therapist Hiring Process

Welcome back! Recently, we’ve been discussing how to hire amazing staff for your private physical therapy practice. So far, we’ve learned the difference between good and bad staff, the idea of working yourself out of job one position at a time, and which clinical responsibilities need to be delegated to reliable employees and PT’s. Today […]

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Characteristics to Look for When Hiring a Physical Therapist for Your Practice

In our last article, we discussed the difference between good and bad staff members and how each affects the culture of your clinic. You now know what a necessity hiring good staff is, but which positions do you need to hire, who is best suited to help relieve you of clinical responsibility, and most importantly, […]

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How to Build the Perfect Team at Your PT Practice

It’s time to learn how to hire amazing personnel to support your practice and help more patients.

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3 Biggest Orlando Bootcamp Takeaways

Back in January, my team held one of our Bootcamp events. These events are a chance for PT owners to get together and learn some of the best practices for direct access marketing. Today I want to share three of my biggest takeaways from our Bootcamp in Orlando. Since this was the first Breakthrough event […]

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