Most Common Mistakes Private PT Practice Owners Make with Their Marketing – Part Four

  • a couple of years ago
  • / By Chad

In our last post, we discussed the general pitfalls PT owners make with marketing, but are there certain problems you can anticipate at each level of ownership? Certainly, a new minor league business owner will have different marketing pitfalls than a seasoned hall of famer? Let’s expand on the first two levels of PT ownership, […]

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Focus on Values, Not the Competition

  • a couple of years ago
  • / By Chad

A competing PT practice just moved in down the street from Madden PT. There was a point in time where this would bother me tremendously. But surprisingly, I’m not worried about the competition. This video will explain how I reached this point in my practice, and how you can, too. The key thing is to […]

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How to Maximize the Value of Your Physical Therapy Practice

  • a couple of years ago
  • / By Chad

Lately I’ve been working on training for PT owners who want to “exit with equity” i.e. those who increase the value of their practice so that they can earn more when they sell. Now, if selling/retiring is a bit far off for you, you might be thinking that this type of training doesn’t apply to […]

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Most Common Mistakes Private Practice PT Owners Make With Their Marketing – Part Three

  • a couple of years ago
  • / By Chad

Have you ever wondered if your marketing system is right for you? Does it reflect who you are personally and professionally? Every system has its own pitfalls, but determining the right system for you can help cut down on hours spent treating in the clinic, and expand the time you spend building your business, and […]

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Do You Treat Your Physical Therapy Practice Like a Business?

  • a couple of years ago
  • / By Chad

Do you treat your practice like a business? Or are you just trading time for money…thinking one day everything will just work itself out and your business will magically be worth something?   Unfortunately, the majority of private practice owners do not think this through. Nor take it seriously. Let’s take a look at two […]

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Most Common Mistakes PT Private Practice Owners Make with Their Marketing – Part Two

  • a couple of years ago
  • / By Chad

Test, Test, Test, for what works and what doesn’t The world of marketing can, at times, seem like a battlefield. Everyone is competing for the same patients, same referral sources, and same insurance reimbursement rates. Barriers to success shoot up around every corner. How can anyone be expected to navigate these ever-changing obstacles without crashing […]

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Most Common Mistakes PT Owners Make With Their Marketing – Part One

  • a couple of years ago
  • / By Chad

Whether you’ve just managed to get your PT practice off the ground or are a seasoned “hall of famer,” keeping a steady stream of patients can be more challenging than just providing good patient care. If your patient numbers are dwindling or your profits have taken a hit, you might be making some common PT […]

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How to Survive Any Crisis as a PT Private Practice Owner

  • a couple of years ago
  • / By Chad

Here’s what really happens to private practice PT owners on the way to a million dollar practice and beyond.   An owner contacted me after I released my last video about pt business and marketing systems and made an interesting comment. In that video, I talked about the point many entrepreneurs reach where you can […]

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Should You Build Business Systems in Your PT Practice?

  • a couple of years ago
  • / By Chad

When it comes to talking about building systems into your business, it’s easy to get lost in the weeds. What are systems? What systems do I need? How do I do it? Etc. Rather than dealing with these questions and figuring out the answers (and dealing with certain self-limiting beliefs) a lot of entrepreneurs decided […]

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Using Physical Therapy Marketing Automation Software to Make PT the Foundation of Care

  • a couple of years ago
  • / By Chad

Here’s what we did at Madden PT when the hospital systems started moving in nearby. Faced with this level of competition, we had to ask ourselves some pretty tough questions about growing the practice WITHOUT physician referrals. Check out the podcast to hear how we more than doubled the size of our practice even while […]

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