Category Archives for Blog

Best Practices For Navigating Your Physical Therapy Clinic Through Crisis

Best Practices For Navigating Your Physical Therapy Clinic Through Crisis

The past few weeks have been a whirlwind with new information and an ever-changing landscape for everyone including our admins, Physical Therapists, Staff and PT practice owners.  A lot of hard decisions are being weighed and getting the right and most up-to-date information about our PT community is key. To help you and the community, […]

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6-Step Framework For Communicating About COVID-19 With Your Staff

The 6-Step Framework For Communicating About COVID-19 With Your PT Staff

I know you have a million questions running through your head as a leader and PT practice owner with the weight of your clinic and staff on your shoulders (I am right there with you myself!) …You’re trying to figure out how to handle communication with your team around the COVID-19 pandemic and what we […]

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Breakthrough Interview with PT Mike Lewis at COVID 19 Epicenter

Interview with Seattle Practice Owner Mike Lewis: How to Handle Covid-19 at Ground Zero

Mike is a Practice Owner and is currently earning his PhD in Healthcare Leadership. Mike’s Physical Therapy clinic is 3.5 miles from the Seattle nursing home where the first US cases of COVID-19 popped up. See what his PT practice is doing to help the community, continue to treat those in need and combat the […]

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Breakthrough Interview with Tom Dalonzo Baker How To Do PT Telehealth

Breakthrough & Tom Dalonzo-Baker on Telehealth for Physical Therapy

Many Physical Therapists are considered resorting to PT telehealth during this National State of Emergency. Here’s an interview I did with Tom Dalonzo-Baker from Total Motion Release on the topic. Highlights from the Call:Continue to test-treat-retest as you would in the clinic.Use “Directional Preference” treatment systems in a scientific manner. Tom is offering a free […]

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What PTs Need to Know Before Opening a New Clinic Location

What PTs Need to Know Before Opening a New Clinic Location

Many owners go into private practice Physical Therapy with the goal of having more than one location. At Breakthrough, we’ve worked with a number of owners who have multiple locations in their home state and are continuing to open new locations. At my practice, Madden PT, there’s a process that we follow to help us […]

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Tom and Melissa Cere Breakthroughs Practice of the Year 2019

PT Practice Owner of The Year 2019

Tony & Melissa Cere Kinetix Physical Therapy Gainesville, FL Congratulations to our Breakthrough 2019 Physical Therapy Practice Owner of the Year, Tony & Melissa Cere! You may have seen them at summit riding the bull, or they may have been in your Direct Access Killer Marketing class, OR you’ve seen them ask a question on […]

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Breakthrough PT Summit 2019 Recap

Breakthrough Summit 2020: A Recap of Our Biggest Event Ever

I’m still (almost) speechless at the amazing turnout and takeaways we experienced at the Breakthrough Summit. This was our biggest event ever, with more than 350 PT’s and professionals joining us, along with a killer list of speakers that shared their strengths and insights to help other PTs grow their practice. We had a lot […]

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Breakthrough PT Marketing and Diagnostics for PT

Breakthrough Shares Insights on PT Industry in Diagnostics for PT Magazine

  • a couple of months ago
  • / By Chad

In case you missed it, Diagnostics in PT magazine recently featured Breakthrough on its cover, along with a feature story where we dove deeper into some of the biggest issues threatening the PT industry.  Alongside Dr. Dimitrios Kostopolous of Hands-On Diagnostics, we pulled back the curtain on four of the most important lessons a private […]

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How To Sell Your Physical Therapy Practice in 2-5 Years (Part One)

I commonly get questions from private practice owners tossing around the idea of selling their business in the next two to five years. I know what you’re thinking… “Why in the world would I consider selling my business after I’ve put so much work into it?” As is the case with most topics, my interest […]

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What Does Marketing Automation Look Like in a PT Practice?

It wasn’t that long ago that marketing automation was something that only hospitals and large PT practices could afford, leaving small and mid-sized practices to do things the old-fashioned way. Luckily, that’s no longer the case, yet many practices are still doing most or all of their marketing manually – by hand. The whole concept […]

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