Category Archives for Blog

How to Build a Monthly Marketing Calendar for Your Private Practice

  • a couple of weeks ago
  • / By Chad

Consistently fill your schedule with new patients by creating a marketing calendar for your clinic. One thing that private PT practices have in common is that they thrive on consistently filled schedules. You know you have a lot to offer your patients, but first, you’ve got to get them through your door.  That’s where marketing […]

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3 Tips for Getting the Most Out of Your Online Workshops

In-person workshops have proven to be the most effective way of converting the general public into direct access patients.  During the COVID-19 crisis, many owners in the Breakthrough community have experimented with online workshops. Making the switch from in-person to virtual workshops isn’t as simple as you might expect, but the results have been similar.  […]

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[Video] Using the “Scorecard Method” to Guide Your Hiring Process

Improve your management style, get your team aligned on goals, and create more time freedom when you start using scorecards as part of your hiring process. Click here to grab a free copy of the scorecard used in this training.  A scorecard is a personnel tool that you’re going to use in all of your […]

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How Private Practice Owners can Create Opportunity from a Crisis [Video]

  • a couple of months ago
  • / By Chad

The fact is undeniable: we are in a crisis right now. And while it’s true that this situation is unique, similar events have happened throughout history. And we can learn a lot if we take a step back, look at what has happened historically and understand the bigger picture.  From there, it’s important to adjust […]

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Best Practices For Navigating Your Physical Therapy Clinic Through Crisis

Best Practices For Navigating Your Physical Therapy Clinic Through Crisis

The past few weeks have been a whirlwind with new information and an ever-changing landscape for everyone including our admins, Physical Therapists, Staff and PT practice owners.  A lot of hard decisions are being weighed and getting the right and most up-to-date information about our PT community is key. To help you and the community, […]

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6-Step Framework For Communicating About COVID-19 With Your Staff

The 6-Step Framework For Communicating About COVID-19 With Your PT Staff

I know you have a million questions running through your head as a leader and PT practice owner with the weight of your clinic and staff on your shoulders (I am right there with you myself!) …You’re trying to figure out how to handle communication with your team around the COVID-19 pandemic and what we […]

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Breakthrough Interview with PT Mike Lewis at COVID 19 Epicenter

Interview with Seattle Practice Owner Mike Lewis: How to Handle Covid-19 at Ground Zero

Mike is a Practice Owner and is currently earning his PhD in Healthcare Leadership. Mike’s Physical Therapy clinic is 3.5 miles from the Seattle nursing home where the first US cases of COVID-19 popped up. See what his PT practice is doing to help the community, continue to treat those in need and combat the […]

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Breakthrough Interview with Tom Dalonzo Baker How To Do PT Telehealth

Breakthrough & Tom Dalonzo-Baker on Telehealth for Physical Therapy

Many Physical Therapists are considering making a switch to PT telehealth during this National State of Emergency. Here’s an interview I did with Tom Dalonzo-Baker from Total Motion Release on the topic. Highlights from the Call:Continue to test-treat-retest as you would in the clinic.Use “Directional Preference” treatment systems in a scientific manner. Tom is offering […]

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What PTs Need to Know Before Opening a New Clinic Location

What PTs Need to Know Before Opening a New Clinic Location

Many owners go into private practice Physical Therapy with the goal of having more than one location. At Breakthrough, we’ve worked with a number of owners who have multiple locations in their home state and are continuing to open new locations. At my practice, Madden PT, there’s a process that we follow to help us […]

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Tom and Melissa Cere Breakthroughs Practice of the Year 2019

PT Practice Owner of The Year 2019

Tony & Melissa Cere Kinetix Physical Therapy Gainesville, FL Congratulations to our Breakthrough 2019 Physical Therapy Practice Owner of the Year, Tony & Melissa Cere! You may have seen them at summit riding the bull, or they may have been in your Direct Access Killer Marketing class, OR you’ve seen them ask a question on […]

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