Category Archives for Blog

How To Sell Your Physical Therapy Practice in 2-5 Years (Part One)

  • a couple of weeks ago
  • / By Chad

I commonly get questions from private practice owners tossing around the idea of selling their business in the next two to five years. I know what you’re thinking… “Why in the world would I consider selling my business after I’ve put so much work into it?” As is the case with most topics, my interest […]

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What Does Marketing Automation Look Like in a PT Practice?

It wasn’t that long ago that marketing automation was something that only hospitals and large PT practices could afford, leaving small and mid-sized practices to do things the old-fashioned way. Luckily, that’s no longer the case, yet many practices are still doing most or all of their marketing manually – by hand. The whole concept […]

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Growing Your Private PT Practice After Losing Physician Referrals

Is it possible to grow your practice and increase the number of patients you see after losing physician referrals? Faced with declining referrals, this is a common and valid question among private practice physical therapy clinic owners.  PTs across the country are seeing a decline in physician referrals. The Journal of General Internal Medicine reported […]

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New Physical Therapy Direct Access Laws in Texas

Important Update on New Direct Access Laws in Texas

Want to learn exactly what the changes in Direct Access mean for your practice? Keep reading to learn how these laws are changing the landscape of PT marketing in Texas and tips for making the switch to direct access marketing. New Laws vs. the Old Prior to September 1, 2019, physical therapists were only permitted […]

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Breakthrough Physical Therapy Marketing Inc 5000

Breakthrough Physical Therapy Marketing is the Fastest-Growing Company in the PT Space

Breakthrough PT Marketing has been named the No. 579 fastest-growing company on the Inc. 5000 list. Each year, Inc. magazine calculates the fastest-growing private companies in the United States to create its Inc. 5000 list. Each company on the list is ranked according to recorded revenue growth over a three-year period.  This award marks Breakthrough […]

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What PTs Need to Do If They Want to Successfully Market to the Public

Are you surprised by their responses? Perhaps you’ve tried a few of these yourself (or all of them, it’s okay to admit it), or maybe you’ve considered some of these in your own marketing. Our survey respondents say they tried the above methods, plus others, and they didn’t work.  When we reviewed their responses, we […]

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Case Study – Solo PT Practice Sees 44% Increase in New Patient Visits

Betty is a great example of a Minor League PT owner who’s on her way to the Major Leagues and beyond! The challenges you face as a startup practice are much different than those of a more established owner. Taking consistent action is the key to growing your practice to the the level you desire, […]

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Making the Right Decisions When it Comes to Your PT Marketing

The team just got back from hosting a Private Practice Physical Therapy Conference in Chicago. One of the sessions was taught by the former Head of Tesla Motors Online Marketing, Carl Mattiola. His premise was to take everything he knew about email marketing and apply it to private practice PT and direct access marketing. There […]

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Creating “Patient-Centric” PT Marketing at Your Practice

When talking to potential patients, most Physical Therapy practice owners focus only on their programs and products. They spend all their time talking about the PT services themselves, but by doing so, they’re neglecting a huge piece of their marketing strategy: the takeaway.  In other words, what is the audience going to take away or […]

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Case Study – Taking Control Of New PT Patient Numbers

As a Physical Therapist, you focus on delivering the highest quality of care to your PT patients. And delivering the best outcomes possible. This is great when you work for someone else, but as a PT owner you’re not just responsible for outcomes. You also have to have marketing strategies and plans in place to […]

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