Category Archives for Blog

Creating “Patient-Centric” PT Marketing at Your Practice

When talking to potential patients, most Physical Therapy practice owners focus only on their programs and products. They spend all their time talking about the PT services themselves, but by doing so, they’re neglecting a huge piece of their marketing strategy: the takeaway.  In other words, what is the audience going to take away or […]

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Case Study – Taking Control Of New PT Patient Numbers

As a Physical Therapist, you focus on delivering the highest quality of care to your PT patients. And delivering the best outcomes possible. This is great when you work for someone else, but as a PT owner you’re not just responsible for outcomes. You also have to have marketing strategies and plans in place to […]

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The 5 Top Trends Affecting Private Practice PT

If you look at how Private Practice Physical Therapy has changed over the last 2 decades, it’s easy to see why so many owners feel frustrated about their business. The rules for growing a successful PT practice are very different than they were 20 years ago. It’s important to get a look at how our […]

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Case Study – “I’m a Business Owner that My Children are Proud Of.”

Theresa from Ohio has a truly unique story about opening her practice after getting laid off from what she considered her “retirement job.” Not only was she was able to accelerate the growth of her practice by using proven business systems and marketing automation. She’s also witnessed the positive impact that running a successful business has […]

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Case Study – 51% Increase in New Physical Therapy Patients

When they started their practice, Kristie and Frank did everything right. They networked with local physicians, produced quarterly newsletters, and even offered community education classes. And these goodwill efforts combined with superior patient outcomes helped them grow their practice for many years. But when local competition in their area increased – national companies started moving […]

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Stop By the Breakthrough Booth at APTA NEXT

Direct Access is available in all 50 states! To celebrate we’re giving away 3 iPads preloaded with our Direct Access Marketing Course (a $12,000 value) that will teach you the techniques hundreds of PTs across the globe are using to attract 50 new direct access patients a month. If you’ll be in Chicago next week, […]

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The Best Marketing Ideas For Physical Therapy

If you’re reading this, then the chances are that you’re a physical therapy private practice owner, and you have one burning problem…. You want more ways to market your PT practice. You want more patients and you want them yesterday. You want more referrals, more direct access patients, and more business from your past customers. […]

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The Right Way to Incentivize Your Physical Therapists and Staff

While the idea of putting a carrot on a string (or a couple extra bucks) gets a bad rap, having something ahead of you to strive for can be a very powerful motivational tool. Plus, a good incentivization plan will reduce your risks as an owner while still giving your employees a chance to reap […]

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How to “Fool-Proof” Your Physical Therapist Hiring Process

Welcome back! Recently, we’ve been discussing how to hire amazing staff for your private physical therapy practice. So far, we’ve learned the difference between good and bad staff, the idea of working yourself out of job one position at a time, and which clinical responsibilities need to be delegated to reliable employees and PT’s. Today […]

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Become a Breakthrough PT Partner and Vendor

Characteristics to Look for When Hiring a Physical Therapist for Your Practice

In our last article, we discussed the difference between good and bad staff members and how each affects the culture of your clinic. You now know what a necessity hiring good staff is, but which positions do you need to hire, who is best suited to help relieve you of clinical responsibility, and most importantly, […]

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