Category Archives for Blog

How to Build the Perfect Team at Your PT Practice

It’s time to learn how to hire amazing personnel to support your practice and help more patients.

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3 Biggest Orlando Bootcamp Takeaways

Back in January, my team held one of our Bootcamp events. These events are a chance for PT owners to get together and learn some of the best practices for direct access marketing. Today I want to share three of my biggest takeaways from our Bootcamp in Orlando. Since this was the first Breakthrough event […]

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Most Common Mistakes Private PT Practice Owners Make with Their Marketing – Part Five

Here we are, folks. The level of success we all aspire to reach; all-star and even hall of fame Physical Therapy practice ownership. You’ve branched out on your own, created a successful business, and designed a life that allows you the freedom you’ve always wanted. Well done!! Months or years of hard work have paid […]

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Most Common Mistakes Private PT Practice Owners Make with Their Marketing – Part Four

In our last post, we discussed the general pitfalls PT owners make with marketing, but are there certain problems you can anticipate at each level of ownership? Certainly, a new minor league business owner will have different marketing pitfalls than a seasoned hall of famer? Let’s expand on the first two levels of PT ownership, […]

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Focus on Values, Not the Competition

A competing PT practice just moved in down the street from Madden PT. There was a point in time where this would bother me tremendously. But surprisingly, I’m not worried about the competition. This video will explain how I reached this point in my practice, and how you can, too. The key thing is to […]

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How to Maximize the Value of Your Physical Therapy Practice

Lately I’ve been working on training for PT owners who want to “exit with equity” i.e. those who increase the value of their practice so that they can earn more when they sell. Now, if selling/retiring is a bit far off for you, you might be thinking that this type of training doesn’t apply to […]

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Most Common Mistakes Private Practice PT Owners Make With Their Marketing – Part Three

Have you ever wondered if your marketing system is right for you? Does it reflect who you are personally and professionally? Every system has its own pitfalls, but determining the right system for you can help cut down on hours spent treating in the clinic, and expand the time you spend building your business, and […]

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Do You Treat Your Physical Therapy Practice Like a Business?

Do you treat your practice like a business? Or are you just trading time for money…thinking one day everything will just work itself out and your business will magically be worth something?   Unfortunately, the majority of private practice owners do not think this through. Nor take it seriously. Let’s take a look at two […]

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Most Common Mistakes PT Private Practice Owners Make with Their Marketing – Part Two

Test, Test, Test, for what works and what doesn’t The world of marketing can, at times, seem like a battlefield. Everyone is competing for the same patients, same referral sources, and same insurance reimbursement rates. Barriers to success shoot up around every corner. How can anyone be expected to navigate these ever-changing obstacles without crashing […]

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Most Common Mistakes PT Owners Make With Their Marketing – Part One

Whether you’ve just managed to get your PT practice off the ground or are a seasoned “hall of famer,” keeping a steady stream of patients can be more challenging than just providing good patient care. If your patient numbers are dwindling or your profits have taken a hit, you might be making some common PT […]

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