Category Archives for Blog

Selecting Your Ideal PT Market: Why Geography Matters

Where should your private practice be located? Want to attract new patients via direct access? Where is your target market spending their time? Key Takeaways: Barriers that get in the way of your practice’s location Little research was done before choosing your location No discernment – we open our location more out of convenience EDDM […]

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Selecting a Market: How to Attract the Best PT Patients to Your Practice

The right target market specific to your private PT practice. Not just anyone or everyone! Figure out how to avoid basic barriers in selecting the accurate audience. Key takeaways: Market: The person or group you are marketing your practice to. Media: Whether it is in your local newspaper, an email or on Facebook. Message: The […]

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How to Create Irresistible Marketing Messages that Physical Therapy Patients Instantly Connect With

How to use lay language to connect with Physical Therapy patients and become a better marketer.  Key takeaways: It’s your job as an effective communicator to make sure your patients understand you. A simple test to see if your language is too complex. A free resource you can study to see how your patients actually […]

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Lessons Learned From The Most Famous Marketing Guru Alive

Want to learn how to control your new patient flow? Here’s the solution for becoming the PT expert in your area. Spending a Day with Dan Kennedy Discussing Marketing for Physical Therapy, Business Strategy and How We Can Use Direct Access in Different States to maximize patient flow and profits. I share the most important […]

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Attract More PT Patients Than Your Practice Can Handle with this Unique Spin on Workshops (Part 3)

Check out part one and part two of this series to learn the “why” behind CAWs and exactly what a Captured Audience Workshop is. In Part 3 of today’s video, I cover three of the most important elements to a successful CAW: Who to target – Find out what businesses make the best partners for […]

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Attract as Many Physical Therapy Patients as Your Practice Can Handle with this Unique Spin on Workshops – Part 1

Chances are you’ve tried or at least heard of other owners using workshops to attract new patients. Well, some of the owners in the Breakthrough PT Marketing Nation have started using a unique spin on workshops that is delivering phenomenal results. Watch the video above to learn more about these Captured Audiences Workshops (CAWs) and […]

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The Scientifically Proven Way to Increase Your PT Marketing ROI

Physical Therapy Marketing Takes Time, Strategy, Training, Practice, Testing and Research! You invested 5 years (if you’re my age)…7 years if you’re younger…or 4 years if you’re older…in earning your Bachelor’s, Master’s or Doctorate Degree in PT. And you likely picked up a Bachelor of Science degree as well. Throughout your PT career, you’ve read […]

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How to Use the Explosive Power of Direct Response Marketing in Your PT Practice

You’ve heard this story… The grasshopper and the ant. All summer long the grasshopper slacks off while the ant works day and night storing up food. Before long, winter hits. The grasshopper has nothing to eat and the ant gets the last laugh. The moral of the story is that hard work always pays off […]

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Work ON Your Business, Not IN It – Physical Therapy Edition

How Systematized Is Your PT Practice? Are you still trading time for money or are you working to completely automate your Physical Therapy practice? There are many steps you can take to explode your PT private practice. Controlling patient flow is one such step. Once you’ve mastered this, it’s time to move on to the […]

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