Category Archives for Blog

“100% The Best Investment a PT Can Make” – Case Study

  • a couple of years ago
  • / By Chad

“There’s no reason why everyone shouldn’t be doing this!” Like most Physical Therapist owners, you probably “know” that you should be marketing your PT practice. It’s common sense. But common sense does not equal common action. And the case study below proves how having the right PT business systems and strategies in place can help […]

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How to Create Killer Marketing Materials Using PT Patient Testimonials

  • a couple of years ago
  • / By Chad

63 New Physical Therapy Patients from a Single Ad? Here’s How I Did It… Key takeaways: Breaking down the ad that resulted in 77 PT workshops registrants and 63 new Physical Therapy patients How to turn testimonials into a Direct Access marketing piece The PAS formula and how you can use it at your practice […]

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Selecting a PT Market: How to Influence Your Payer Mix for Maximum ROI

  • a couple of years ago
  • / By Chad

Understanding Marketing is the BEST Way to take your PT private practice to the next level! Learn what your payer mix is and how to target them. Key Takeaways: Very common barrier – insurance claims being denied Do you feel powerless or restricted by offering certain companies to ensure referrals even if it is costing […]

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Selecting Your Ideal PT Market: Why Geography Matters

  • a couple of years ago
  • / By Chad

Where should your private practice be located? Want to attract new patients via direct access? Where is your target market spending their time? Key Takeaways: Barriers that get in the way of your practice’s location Little research was done before choosing your location No discernment – we open our location more out of convenience EDDM […]

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Selecting a Market: How to Attract the Best PT Patients to Your Practice

  • a couple of years ago
  • / By Chad

The right target market specific to your private PT practice. Not just anyone or everyone! Figure out how to avoid basic barriers in selecting the accurate audience. Key takeaways: Market: The person or group you are marketing your practice to. Media: Whether it is in your local newspaper, an email or on Facebook. Message: The […]

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How to Create Irresistible Marketing Messages that Physical Therapy Patients Instantly Connect With

  • a couple of years ago
  • / By Chad

How to use lay language to connect with Physical Therapy patients and become a better marketer.  Key takeaways: It’s your job as an effective communicator to make sure your patients understand you. A simple test to see if your language is too complex. A free resource you can study to see how your patients actually […]

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Lessons Learned From The Most Famous Marketing Guru Alive

Want to learn how to control your new patient flow? Here’s the solution for becoming the PT expert in your area. Spending a Day with Dan Kennedy Discussing Marketing for Physical Therapy, Business Strategy and How We Can Use Direct Access in Different States to maximize patient flow and profits. I share the most important […]

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Attract More PT Patients Than Your Practice Can Handle with this Unique Spin on Workshops (Part 3)

  • a couple of years ago
  • / By Chad

Check out part one and part two of this series to learn the “why” behind CAWs and exactly what a Captured Audience Workshop is. In Part 3 of today’s video, I cover three of the most important elements to a successful CAW: Who to target – Find out what businesses make the best partners for […]

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Attract as Many Physical Therapy Patients as Your Practice Can Handle with this Unique Spin on Workshops – Part 1

  • a couple of years ago
  • / By Chad

Chances are you’ve tried or at least heard of other owners using workshops to attract new patients. Well, some of the owners in the Breakthrough PT Marketing Nation have started using a unique spin on workshops that is delivering phenomenal results. Watch the video above to learn more about these Captured Audiences Workshops (CAWs) and […]

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The Scientifically Proven Way to Increase Your PT Marketing ROI

  • a couple of years ago
  • / By Chad

Physical Therapy Marketing Takes Time, Strategy, Training, Practice, Testing and Research! You invested 5 years (if you’re my age)…7 years if you’re younger…or 4 years if you’re older…in earning your Bachelor’s, Master’s or Doctorate Degree in PT. And you likely picked up a Bachelor of Science degree as well. Throughout your PT career, you’ve read […]

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