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Category Archives for Direct Access Marketing

What PTs Need to Do If They Want to Successfully Market to the Public

What is the biggest mistake you’ve ever made in marketing your private practice? I asked this same question in a recent survey of more than 300 physical therapy private practice owners in the US and Canada. Here are some of the 37+ unique responses I got regarding marketing ideas that don’t work: Newsletters T-shirts or […]

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Making the Right Decisions When it Comes to Your PT Marketing

  • a couple of weeks ago
  • / By Chad

The team just got back from hosting a Private Practice Physical Therapy Conference in Chicago. One of the sessions was taught by the former Head of Tesla Motors Online Marketing, Carl Mattiola. His premise was to take everything he knew about email marketing and apply it to private practice PT and direct access marketing. There […]

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Creating “Patient-Centric” PT Marketing at Your Practice

When talking to potential patients, most Physical Therapy practice owners focus only on their programs and products. They spend all their time talking about the PT services themselves, but by doing so, they’re neglecting a huge piece of their marketing strategy: the takeaway.  In other words, what is the audience going to take away or […]

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How Much Should Physical Therapists Spend on Marketing?

Here’s how to put a value on your marketing to help determine how much you should be spending to meet the needs and goals of your private practice.

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Case Study – Robert’s 2-Visit Physical Therapy Workweek

Robert owns a successful practice but found himself in a frustrating predicament that many owners fall into. Mainly, working more and earning less. I’m talking 60+ hours a week spent treating patients in an area with shockingly low reimbursement rates. Luckily, that’s not his current situation. These days, Robert only sees about 2 visits a […]

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3 Reasons Why You Should Be Using Direct Access Marketing

  • a couple of months ago
  • / By Chad

Direct access marketing is opening some pretty big doors for private PT practices. In most places, PT practices can market directly to patients rather than waiting on referrals from physicians, which gives you a whole new customer base to tap into. But new potential also means new codes to crack. The term “direct access marketing” […]

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How to Protect and Grow the #1 Asset in Your Physical Therapy Practice

Your list…  It’s important. In fact, you’ll hear me and other PT owners talk about how it’s the #1 most valuable asset in our business. Why? According to the Journal of General Internal Medicine, physician referrals to Physical Therapy dropped 54.5% from 2003 to 2014. The lesson here is that Private Practice owners have to […]

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