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Category Archives for Private Practices

Case Study – Solo PT Practice Sees 44% Increase in New Patient Visits

Betty is a great example of a Minor League PT owner who’s on her way to the Major Leagues and beyond! The challenges you face as a startup practice are much different than those of a more established owner. Taking consistent action is the key to growing your practice to the the level you desire, […]

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Case Study – Taking Control Of New PT Patient Numbers

As a Physical Therapist, you focus on delivering the highest quality of care to your PT patients. And delivering the best outcomes possible. This is great when you work for someone else, but as a PT owner you’re not just responsible for outcomes. You also have to have marketing strategies and plans in place to […]

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The 5 Top Trends Affecting Private Practice PT

  • a couple of months ago
  • / By Chad

If you look at how Private Practice Physical Therapy has changed over the last 2 decades, it’s easy to see why so many owners feel frustrated about their business. The rules for growing a successful PT practice are very different than they were 20 years ago. It’s important to get a look at how our […]

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Case Study – “I’m a Business Owner that My Children are Proud Of.”

  • a couple of months ago
  • / By Chad

Theresa from Ohio has a truly unique story about opening her practice after getting laid off from what she considered her “retirement job.” Not only was she was able to accelerate the growth of her practice by using proven business systems and marketing automation. She’s also witnessed the positive impact that running a successful business has […]

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Case Study – 51% Increase in New Physical Therapy Patients

  • a couple of months ago
  • / By Chad

When they started their practice, Kristie and Frank did everything right. They networked with local physicians, produced quarterly newsletters, and even offered community education classes. And these goodwill efforts combined with superior patient outcomes helped them grow their practice for many years. But when local competition in their area increased – national companies started moving […]

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POPTS and HOPTS: Are You Willing to Do What They’re NOT?

If you’ve been following Breakthrough for a while, you’ve probably heard me mention the PT Story. The PT Story comes from the time I spent with marketing legend Dan Kennedy. It’s meant, in broad strokes, to sum up the journey of a private practice owner. Here it is: You start out wanting to help people. […]

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The Single Most Important Question To Ask In An Initial Physical Therapy Exam

If I could show you a simple question to ask during the Initial Exam, that would improve your Physical Therapy Patient Graduation Rate by 10%, would you be interested?  This is Part 4 of 4 in the blog series on Workshops Specifically “How to Host Direct Access Physical Therapy Workshops” if you missed it. So […]

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What They Don’t Teach Us About Money in PT School…

Alright, I’m really struggling to write about this… Not for lack of material and experience (and hopefully a dash of wisdom) to contribute… But more for the perception that talk about money is so TABOO. What other item or tool can you think of that has this much power? A Lack of Money can cause: […]

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breakthrough pt business courses

3 Keys to Creating a World-class, 5 Star, Disney-like PT Patient Experience

If you want to attract more PT patients to your practice, you can use this 6 Step Patient Funnel: Lead Magnet TripWire Core Service Upsell and Cash Pay Repeat Patients Referrals And so far, we’ve covered Lead Magnets and TripWire offers… (If you have not read those, you can click them to catch up). Now […]

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