Breakthrough Physical Therapy Marketing

Tag Archives for " BPTM "

The Single Most Important Question To Ask In An Initial Exam

If I could show you a simple question to ask during the Initial Exam, that would improve your Patient Graduation Rate by 10%, would you be interested?  This is Part 4 of 4 in the blog series on Workshops Specifically “How to Host Killer Workshops”. So far we’ve talked about solving the first big problems. […]

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Shortcuts to Getting New Patients from Repeat Customers

One of the alarming metrics I share about Madden PT (my Private Practice) is in 2009, we hit an all-time highest ever of 154 New Patients referred by physicians, in one month. BUT… Due to the changing healthcare environment (Hospital systems, POPTS practice come to mind), that number shrunk to 30 New Patients for us […]

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The #1 Single Biggest Business Mistake in Private Practice PT

So far, in case you’ve missed it… in looking at Patient Funnels, I’ve covered: Lead Magnets Trip Wire Offers And Core Service So that brings us to #4: Up-sells and Cash Pay Services. There’s an inherent irony in Physical Therapy… Successful service usually results in less service… and less income. You know the deal… Mary came […]

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3 Keys to Creating a World-class, 5 Star, Disney-like Patient Experience

If you want to attract more patients to your practice, you can use this 6 Step Patient Funnel: Lead Magnet TripWire Core Service Upsell and Cash Pay Repeat Patients Referrals And so far, we’ve covered Lead Magnets and TripWire offers… (If you have not read those, you can click them to catch up). Now we’re […]

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How to Tell the Difference Between a Potential Patient and a Freeloader (using Tripwires)

Early on in Private Practice, I gave away a ton of free screenings. And I remember one couple specifically who came in… They both had clear neck and lower back dysfunctions that would have been easy to treat. Both were young and would have responded well to PT. (I think I may have even treated […]

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